ECONOMICS AND MANAGEMENT IN THE ARTS AND CULTURAL INDUSTRIES

Giuseppina Gianfreda

Instructional goals

The course explores the intersection of economics with the cultural and creative industries, focusing on how economic principles and policies influence the production, distribution, and consumption of cultural goods and services. The course gives students tools to understand how arts and culture function in a market-driven world while exploring the complex interplay between creativity, culture, and economics.

Prerequisites

No prerequisites

Intended learning outcomes

Knowledge and understanding. Students will be able to understand the economic organization of the cultural markets, with a focus on the demand and supply of cultural services, the role of the Government and firms, the production chain and the interconnection between agents involved in the cultural markets. Applying knowledge and understanding. Students will be able to apply their knowledge to the case studies which will be analysed during the course, also within teamwork and interactive sessions. Making judgements. Students will develop the capacity to critically assess the agents’ objective functions in the cultural markets as well as the constraints and critical aspects related to the institutional background. Communication skills. At the end of the course the students will strengthen their communication skills as well as their ability to present the results of their analysis, also through the presentation and the discussion of cases. Learning skills. Through the discussion of cases students will be able to understand and actively simulate the strategies of the various parties involved.

Course Contents

The course covers topics like economic theories applied to culture and arts, the analysis of market dynamics in the arts and culture, cultural policy and Government involvement, creative industries and cultural entrepreneurship, cultural consumption and social impact. Furthermore, the course will encompass case studies and real-world applications.The course is aimed at students who want to gain a solid economic and managerial understanding applied to the artistic and cultural sector, and offers an interdisciplinary approach, combining economics, management, and cultural policies.

Reference Books

- Karol J. Borowiecki, Gray, Charles M. and Heilbrun, James, " The Economics of Art and Culture" Cambridge University Press - Ruth Towse, “A Textbook of Cultural Economics”, Cambridge University Press

Teaching Methods

Lecture slides and class discussion

Assessment Method

Final exam and continuous assessment (student presentations, tests, Q&A sessions) The final exam is based on the topics covered during the lectures, as well as the chapters of the textbook. The student will be evaluated on the basis of the individual scores achieved in the final exam. Further details will be provided through the "Luiss Learn" platform at the beginning of the course.

Thesis assignment criteria

Successfully completing the final exam

Week 1

Introduction: issues in the economics of art and culture industries

Week 2

Economic organization of markets in the creative industries

Week 3

The economics of art museums

Week 4

The works of art markets: pricing issues, auctions and problem of information asymmetry

Week 5

The economics of performing arts. The "scourge of costs" model.

Week 6

The economics of festivals, cities of culture, creative cities and cultural tourism

Week 7

The digital creative industries

Week 8

Profit maximization and cultural policy goals in the arts industries

Week 9

Pricing aspects: pricing discrimination, pure and mixed bundling

Week 10

Artists' labour markets

Week 11

Governance and management issues in the art business

Week 12

Welfare economics, public finance and issues in the public decision-making process