The course aims at providing the students with all the elements necessary to design and develop a winning business model and its continuous innovation, in particular providing an interpretation of the current digital and technological transformation and the related impacts on value creation, in terms of context of reference and new opportunities. The course also introduces some specific focus regarding COVID-19 and its impact on business models. At the same time the course aims to analyze and deepen the company business planning as a tool able to plan and guide the business model realization, in line with the defined objectives.

Knowledge and understanding: the student will acquire basic knowledge of the Business Model Canvas, the reference framework for the development of a Business Model, and the full understanding of the models, methodologies, techniques and tools presented during the course. Ability to apply knowledge and understanding: the student will be able to correctly apply models, methods and techniques, together with the ability to communicate effectively and transmit consistent messages on the results and on the logical path that lead to the solution. Autonomy of judgment: the student will be able to formulate independent assessments and judgments on business models examined, by assessing their main development parameters. Communication skills: the student will be able to communicate by adopting a vocabulary suitable for the presentation and explanation of a business model, to ensure the success and effectiveness of his/her message. Learning skills: the student will be able to conduct his / her activity leveraging on the techniques presented during the lessons and during the classroom / online exercises.

After a recap of business strategy fundamentals and the introduction of business model concept, the course will focus on Business Model Canvas framework, deepening the rationales, structure and the distinguishing elements. In a second phase the course will focus on the technological revolution currently in place and its implication on business model, concerning with offer innovation, go to market, operating model, talent management and continuous innovation. The main tools for business activity planning will also be analysed, referring to business plan, in particular, encompassing the methodologies for its organization and structuring, and its role in the business model development and realization. Several real cases will be presented to the students thought expert testimony and business game. The students will have the opportunity to demonstrate a profound understanding of value generation logics and the opportunities related to the digital transformation.

Donato Iacovone, Strategy, Business Model & Plan in the Age of Digital Disruption – Il Mulino – 2020 Alexander Osterwalder, Yves Pigneur, Business Model Generation, Wiley, 2010 Presentations and documents used during the lectures

Frontal lessons Case Study (external speaker) “Business Game” lesson and exercitations (dividing students by group of max 8)

Individual assessment (70%) = Written exam (50%) + Faculty assessment of each student's final presentation of the Business Game activities (10%) + Peer evaluation of each student's team (10%) Business game and exercise assessment: 30% of the overall team grade During the written exam, students must demonstrate knowledge and full understanding of the models, methodologies, techniques, and tools illustrated during the course. The relevance, structure of answers, and correct use of specific terminology will contribute to the final grade of the written exam. Through the final presentation of the business case and in-class exercises, the ability to correctly apply models, methods, and techniques will be assessed, along with the ability to communicate effectively and convey coherent messages regarding the results and the logical path leading to the solution. Each group will be assigned the same grade for the Business Game activities. However, the active participation in the Business Game activities of each team member will be evaluated by colleagues (10% of the grade) and the presentation skills of each team member will be evaluated individually by the teaching staff (10% of the grade).

The request for the Master thesis assignment and subsequent acceptance of the research project will be carried out following the presentation of a project at least one semester before the graduation session, which must contain: Subject (topic and research question on which the thesis work is intended to be developed) Objectives that we intend to achieve Review of the relevant scientific literature of reference Graduation session for which the completed work is expected to be delivered It is also preferred to specify: Individual motivation to carry out the thesis on the chosen topic (also according to the curriculum vitae) Average of the grades and CFU achieved If more than 3 exams are left to complete the student study plan