CORPORATE STRATEGY

Federica Brunetta

Instructional goals

The course aims to present and discuss theoretical frameworks and models that may be used to formulate and implement corporate-level strategies. In particular, students will develop the competence to understand and analyze strategic decisions on: - Industry, resources and competitive advantage; - Scope of the firm and growth strategy; - Managing multi-business and international companies.

Prerequisites

Basic knowledge of management, accounting, finance, organizational design and competitive strategy.

Intended learning outcomes

Knowledge and understanding. The course will present theories and frameworks to analyze corporate strategy. Students should be able to understand the corporate strategy theories and frameworks presented during the course. Applying knowledge and understanding. Being exposed to different active learning teaching methods (e.g., incidents, cases, project works, videos), students will learn how: (i) to analyze the corporate strategy of specific companies; (ii) to assess if and how the corporate strategy may promote value creation; (iii) to advance proposals aimed at improving the corporate strategy of specific companies. Making judgements. The use of active teaching methods will encourage students to collect and analyze data on the corporate strategy, so to assess its consequences on value creation. Students will be also asked to present and explain their position on corporate strategy decisions of specific companies. Communications Skills. Thanks to lectures in class and reading the textbook at home, students will learn key concepts, theoretical frameworks and topics related to corporate strategy. Moreover, during highly interactive sessions (e.g., incident, cases, videos, project work) they will present their position and defend it in front of the class. Learning skills. The several teaching methods employed will allow students to develop a customized (i.e., “one size does not fit all”) approach in the analysis of the corporate strategy decisions. Thanks to high interactions in class, students will mature a critical assessment of their understanding of key concepts, theoretical frameworks and practices related to corporate strategy.

Course Contents

Corporate Strategy. Industry, resources and competitive advantage. Vertical integration and the scope of the firm. Global strategy and the multinational corporation. Diversification. Implementing corporate strategy. External growth strategy. Corporate governance.

Reference Books

The textbook of the course is a collection of readings (chapters) from: Robert Grant, Contemporary Strategy Analysis, Wiley, 2016 (or more recent editions). Materials provided online by the professor

Teaching Methods

Classes, case discussion, guest speaker, work groups,

Assessment Method

The grade will be the result of: a) a written exam (70%); b) a group project (30%) c) individual contribution to case discussion .

Thesis assignment criteria

To pass the exam, a project defined following instructions given by the professor

Week 1

Megatrends and Strategic Analysis

Week 2

Industry Ecosystems

Week 3

Strategic Positioning and Competitive Strategies

Week 4

Business Model Innovation

Week 5

Diversification

Week 6

Vertical Integration and Internationalization

Week 7

External Growth, Strategy Implementation and Corporate Governance

Week 8

Horizontal Strategies and Portfolio Matrices

Week 9

Horizontal Strategies and Portfolio Matrices

Week 10

Students presentatiion

Week 11

Students Presentations

Week 12

Current Trends in Strategic Mangement e Wrap up