MANAGEMENT OF INNOVATION & EMERGING TECHNOLOGIES

Paola Belingheri, Francesco Venturini

Instructional goals

In general, the course covers two main concepts: innovation management, and entrepreneurship. The course starts by analyzing how organizations could efficiently manage innovations and how these could support their success. Moreover, considering the importance of management of innovation within the modern organization, the course will analyze the different managerial solutions and how they support in the development of innovation within the organization and limit the possible threats that a disruptive innovation could have on the organization. A focus will be made on how the same opportunities could be explored by entrepreneurial activities and how entrepreneurs define their business model and their strategic positioning in the market. Particular attention will be given to the possibility to develop an organization that could exploit the important technological innovation to resolve social and environmental problems, avoiding that the same technologies damage society.

Prerequisites

Good knowledge of English is required (oral and written). Compulsory

Intended learning outcomes

Knowledge & Understanding By the end of the course, students should be able to: • use the conceptual frameworks, tools and analytical resources to understand innovation process within organizations • comprehend the organization role in the development innovation and the main mechanisms that organization can activate • understand the main challenges and opportunities of innovation and their role in the success or failure of the organization • develop a critical understanding of how entrepreneurial activities could propose and define innovation ideas. Throughout the class, students will study different cases of organization and new ventures that develop innovative ideas or peculiar organizational structures in support of innovation. 1) Applying knowledge & understanding Upon completion of this course, students should be able: · To evaluate the managerial implications of the development of innovation. · Interpret innovative scenarios and define possible solutions for the management of the innovation. · Students will be stimulated to have an innovative mindset, which is necessary to tackle the new challenges · To define the basis of new business ideas and analyze its feasibility from a managerial prospective 2) Making Judgments Upon completing the study program, students will be able to: · Prepare original business plans and models supported by data and market analysis. During the course, students will be asked to analyze innovation opportunities, business models and provide suggestions. The course is based on inquiry-based learning. Solutions to problems and customer needs needed to be developed and discussed. 3) Communication skills Upon completing the study program, students will be able to: • develop the ability to communicate in oral form through the final exam and the class debate; • use the notions and the communication of business of innovation. • use specific terminology of entrepreneurship 4) Learning skills Upon completing the study program, students will be able to: • build an analytic toolbox from both innovation and entrepreneurship: • solve problems in dynamics settings and develop critical positions. This ability will be acquired through: class participation, class debate, and research carried out for the team project. Collaborative online learning tools will also be used.

Course Contents

The course is divided into two main streams that are complementary: The theoretical stream will offer the foundations of innovation and entrepreneurial knowledge. The course starts by analyzing how organizations could efficiently manage innovations and how these could support their success. Moreover, considering the importance of management of innovation within the modern organization, the course will analyze the different managerial solutions and how they support in the development of innovation within the organization and limit the possible threats that a disruptive innovation could have on the organization. A focus will be made on how the same opportunities could be explored by entrepreneurial activities and how entrepreneurs define their business model and their strategic positioning in the market. Particular attention will be given to the possibility to develop an organization that could exploit the important technological innovation to resolve social and environmental problems, avoiding that the same technologies damage society. New perspectives for firms will be explored, including open innovation, servitization, and business ecosystems. The practical section of the course will then focus on the role of the entrepreneur in finding new opportunities and applications for new technologies. Innovation does not necessarily require the use of new technologies, but it is important to examine also how a new combination of elements and exploitation of new market niche could support the development of innovation. At the end of the course will examine how these opportunities are exploited by start-ups and organizations through the definition of new business models. The practical sessions will host a series of company experts, to provide real-life cases and discussions. Moreover, the students will apply what they have learnt through the development of innovative solutions in teams.

Reference Books

The analysis of very recent or current issues means that it is impossible to refer to a specific textbook. The slides, referring to a given lesson, will be made available through the learning platform (learn.luiss.it) as well as the reading materials that are assigned to each lesson.

Teaching Methods

Teaching methods will be a mix of lectures, exercises, case discussions, workshops and team presentations to provide a mix of theory and hands-on developing entrepreneurial ideas and business models. Students are asked to read carefully class materials beforehand; to take part into class discussions; to comply with writing and project assignments. Each student will be expected to provide insightful and convincing arguments concerning the cases and articles. Students are expected to attend regularly to the course.

Assessment Method

General Assessment The grade is based on: • 50% Final project (group work) • 30% Individual presentation of the group work and oral exam • 10% Participation Attendance: mandatory

Week 1 Contenuto sessioni on line e on campus

1) On-Campus Session: Introduction to the course Investion vs innovation Different types of innovation and their implications for the firm Required readings - Martin, There are still only two ways to compete. Harvard Business Review, 2015 - Sawhney, M., Wolcott, R. C., & Arroniz , I. (2006). The 12 different ways for companies to innovate. MIT Sloan management review, 47(3), 75. 2) Online session: The Business Model Canvas and its recent developments usiness Model Canvas e trasformazioni recenti dello stesso Required readings Joyce, A. and Paquin, R.L., 2016. The triple layered business model canvas: A tool to design more sustainable business models. Journal of cleaner production, 135, pp.1474-1486. https://www.sciencedirect.com/science/article/pii/S0959652616307442?casa_token=ozc9QdA5ijEAAAAA:g1hP26Rkp5VJjbFPkmvKaXU3gT4rNtbp5R6ZMWXq6ejQDlhwEk_jo5O8M62BLwIEun8a5CSb

Week 2 Contenuto sessioni on line e on campus

1) On-Campus Session Enel-X Overview Required readings - Enel X: Driving Digital Transformation in the Energy Sector (H. Chesbrough) 2) Online Session The Business Plan, main sections and uses Required readings C. Dalla Chiesa interviews a Venture Capital firm (Roberto Magnifico) also based on the reading « How to Write a Great Business Plan” (William A. Sahlman)

Week 3 Contenuto sessioni on line e on campus

1) On-campus session Team Challenge and Rules The Business Plan in the firm: ENEL-X Case Study 2) Online Session Open Innovation: concepts, advantages and disadvantages, transformation of the firm Required readings - L. Dahlander, M. Wallin, 2020. Why now is the time for open innovation, Harvard Business Review https://hbr.org/2020/06/why-now-is-the-time-for-open-innovation - D. Deichmann, i. Rozentale, R. Barnhoorn, 2017. Open Innovation generates Great Ideas so Why Aren't Companies Adopting Them https://hbr.org/2017/12/open-innovation-generates-great-ideas-so-why-arent-companies-adopting-them - H. Assaf, 2017. Dismantling Knowledge Boundaries at NASA: The Critical Role of Professional Identity in Open Innovation. Admnistrative Science Quarterly https://journals.sagepub.com/doi/full/10.1177/0001839217747876

Week 4 Contenuto sessioni on line e on campus

1) On-campus Session First feedback session on teamwork 2) Online Session Open Service Innovation and servitisation trends Required readings Chapters from Open Service Innovtion: Rethinking your business to grow and compete in a new era (H. Chesbrough)

Week 5 Contenuto sessioni on line e on campus

1) On-campus Session Business model-as-a-service: Case Study from ENEL-X Required Readings: Business As A Services (Navingant) 2) On-Campus Session Organisation structures for innovation: centralisation, standardisation and formalisation Organising for innovation and innovative organisation designs Required Readings Haier's Internet of Food (Harvard Case Study)

Week 6 Contenuto sessioni on line e on campus

1) On-campus Session Startup presentations: Case Studies from ENEL-X 2) Online Session: Customer-driven innovation and design thinking Jobs-to-be-done, problem and solution validation

Week 7 Contenuto sessioni on line e on campus

In-depth Project Feedback Session: Solution Validation

Week 8 Contenuto sessioni on line e on campus

On-Campus session: Ecosystems & Innovation Required Readings -Talmar, M., Walrave , B., Podoynitsyna , K. S., Holmström , J., & Romme , A. G. L. (2018). Mapping, analyzingand designing innovation ecosystems The Ecosystem Pie Model. Long Range Planning, 1 9. This tool allows to analyze the ecosystem. The tool and instruction are uploaded. Online session: Ecosystem & Innovation Exercise in team Required Readings - Rogers, David L. The digital transformation playbook: Rethink your business for the digital age Chapter 2 Columbia University Press, 2016.

Week 9 Contenuto sessioni on line e on campus

1) On-campus Session Digital Emerging Technologies (Platformization & AI) case study from ENEL-X 2) Online Session: Emerging Technologies

Week 10 Contenuto sessioni on line e on campus

1) Online Session Second meet-up Challenge: Solution Validation 2) Online session Business Model Portfolio mapping and analysis

Week 11 Contenuto sessioni on line e on campus

Wrap up session

Week 12 Contenuto sessioni on line e on campus

Exam preparation