CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR

Ludovica Serafini, Luigi Monsurrò
Ludovica Serafini
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Luigi Monsurrò
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Course code:
MRK15
General discipline (SSD):
SECS-P/08
Course year:
1
Semester:
Primo Semestre
Partition of students:
A
Credits:
6
Teaching language:
Italian
Total lesson hours:
48
Academic year:
2024/2025
Description
Extended program and reference teaching materials

Instructional goals

Il corso introduce gli studenti al comportamento del consumatore e cerca di illustrare loro la rilevanza di questa disciplina e la sua centralità per il marketing, le scelte di policy e per gli stessi consumatori.

Intended learning outcomes

Course Contents

Reference Books

Teaching Methods

Assessment Method

Thesis assignment criteria

Week 1

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Week 5

Week 6

Week 7

Week 8

Week 9

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Week 11

Week 12