This course provides business and managerial bases for the understanding of circular economy models and systems. The course welcomes students with different backgrounds interested in learning how circular economy contribute to sustainability. The course introduces the circular economy from both a theoretical and a practical prospective, by mixing traditional learning approaches with innovative teaching methods both complemented by cases, practical exercises, and real business challenges. The course starts by introducing the circular economy paradigms as well as an original setup of Sustainability that challenges the traditional business models, highlighting the limit of the current frameworks and identify the weaknesses. The course will also introduce a new economic model, based on the circular economy.

During the learning path, the students will learn how to shift from a linear production process to a closed-loop process. Hence, the circular economy model foresees a structure in which both the waste and the end-of life/use products become raw material and are entitled for a second life. The management of circular economy requires firms to create a network to control not only the traditional forward flows but also the backward flows directed from the market to the production processes. An additional objective of the course is to provide a view of a circular economy as a new sustainability (ESG+H) and business model. The circular economy model supports firms to find a competitive advantage through some atypical processes like recycling, refurbishing, and reselling. New business opportunities will be available in terms of secondary markets, consumption behavior, and replacement purchasing. The available technologies will be the main drivers to translate the outcomes of circular economy in new business opportunities. As an example, the use of waste as raw materials reduces the production cost, allowing firms to charge competitive prices. Furthermore, the lower amount of waste discharged in the eco-system will also support firms to develop a more sustainable and ecological society. Finally, the course will provide a vision of a circular economy in relation to urban waste. In particular, on how the circular economy should develop collaboratively including different players, such as firms, associations, local authorities, universities, and citizens. Hence, the circular economy could support a vision of balance and harmony linked to the economy, the environment, and the society.

Sustainability and Circular Economy (CE) Concepts. From ESG to ESG+H model: a new paradigm of Sustainability. Develop a deep understanding of the fundamental principles, concepts, and theories underpinning the Circular Economy model. Circular Economy (CE) Strategy and Planning: • Identifying circular economy Plans and strategies in real-world business scenarios, demonstrating the ability to design circular business models, product life extensions, and resource efficient systems Circular Economy (CE) Business Models. • Examine various circular business models, including product-as-a-service, sharing economy, and take-back systems. Assess the benefits, challenges, and implementation strategies associated with the model. • Innovation and Technology in Circular Economy (CE): Identify innovation ways and entrepreneurial thinking within the context of circular economy management. • Develop skills in identifying opportunities for technology adoption and possible innovative procedures.

M.Lapucci S. Lucchini "Ritrovare l'umano. Perché non c'è sostenibilità senza Health, Human e Happiness" To be Annunced

Mixed. Lectures, case study analysis, and practical exercises.

- Group presentation: 30% - Essay: 20% - Final exam: 50%

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