ENTREPRENEURSHIP, INNOVATION AND TECHNOLOGY

ENTREPRENEURSHIP, INNOVATION AND TECHNOLOGY

Giuseppe D'Alessandro

Instructional goals

The aim of this course is to provide students with theoretical and applied knowledge on Entrepreneurship Technology and Innovation and their relations

The key learning objectives are: Investigate the relation among technology, innovation and entrepreneurship Understand the role technology and entrepreneurship play in the economic system especially with regard to innovation Learn how innovations are successfully introduced Learn how innovations are developed within and around organisations Encourage students to think for themselves without taking theories at face value

Intended learning outcomes

Knowledge and understanding: A clear understanding of dynamics behind the creation of value. Understand the interplay between Innovation, Entrepreneurship and Technology Understand the entrepreneurial approach to value creation Understand how the introduction of innovations works Learn how a company is better defined by its business model Understand the process of innovation generation Applying knowledge and understanding: Students should be able to contribute to the development and the deployment of innovation through the form of product/service/process or a new company Acquire the ability to read the context in which an innovation is taking place Identify the key drivers of successful innovation introduction Identify the necessary steps for the creation of a startup/entreprenurial venture Describe an existing business model and the necessary steps to develop a new one Illustrate the innovation generation process and its measures Making judgments: students will be able tounderstand the context and, using the most appropriate methodologies, to realize given/own objectives Consider the key elements for the introduction of innovation Assess the consistency of a business model both for an existing company and a new venture Evaluate an innovation process and its potential Communication skills
students will develop communication skills for expressing their ideas and debating them
 Learning skills
We aim at capacitating the student to think out of the box and to question the established theories in order to advance knowledge and results. He/she will be curious of further exploring the subject matters well beyond the end of the course

Course Contents

Topics Defining Entrepreneurship Relation btw entrepreneurship and innovation Understanding entrepreneurial opportunities Relation btw innovation & technology The entrepreneurial approach Innovation Ecosystems Technology trends and impact on business Business model understanding and strategy Innovation management Entrepreneurial product development and go-to-market strategy Corporate entrepreneurship

Reference Books

Books Mandatory for non attending students (for attending only those indicated in each week) Economics of Industrial Innovation, by Chris Freeman. Chapters 2, 6 & 7 Strategic management of Technological Innovation, by Melissa A. Schilling. Chapters 2, 3, 4 & 5 Business Model Generation, by A Osterwalder, Y Pigneur Entrepreneurship – The practice and mindset, H. Neck, C Neck, and E. Murray. Recommended (to all) The innovators dilemma, by C. M. Chriestensn The startup owner’s manual, by S Blank Open Innovation, by H. Chesbrough The corporate startup, by T Viki, D Toma, E Gons Articles (on top of those indicated in each week) The Ambidextrous Organization, by C A O’Reilly III and M L Tushman, HBR April 2004 Don’t analyze – Act, by by L A Schlesinger, C F Kiefer, and B Brown, HBR March 2012

Teaching Methods

The course is based largely on a flipped classroom approach encouraging students to search and to critically review existing knowledge, and at the same time to apply generated learnings. We will use games, class discussions, case studies, videos, individual and team project works, expert presentations.
The discussions are going to be the result of the reactions of the students to the inputs provided by the convenor, the materials or the guest speakers. This means that for each session, students are expected to:
1. Before each session, study the material suggested/prepare;
2. During the session, actively discuss other students’ presentations and papers. Attendance
Since this course will grow session by session, attendance at each session is important. At the beginning of the course the students will be asked to answer to a survey in order to specify whether they will be attendant or non-attendant. Those students who are unable to attend the course will have a different exam evaluation.

Laptop and Mobile Phone Policy
- Laptops are allowed for notetaking/fact checking 
- Mobiles should be down unless instructed otherwise by the convenor.

Assessment Method

For attending students the evaluation will happen throughout the entire course as well as with a final exam. The class will be divided in groups of 5-6 people each that will need to work on an a project (rules of which will be shared shortly) and case discussions. The group work will account for 40% of the total evaluation The final exam will consists of a written test made of 12 multiple answers questions and 1 open question, and will account for 60% of the total evaluation Non attending students will have a difor attending students the evaluation will happen throughout the entire course as welferent written test based ferent written test based Originality of the idea

Masterion the recommended books readings, since they would have not been exposed to the discussions and concept development in the class Failing to reach the minimum grade in any of the to parts will require retaking the insufficient one. Attending students might receive up to 2 etra points because of an active participation that will need to be confirmed by an email to the teaching team at the end of each week

Thesis assignment criteria

Originality of the idea

 Mastering of The English Language Time: minimum 3 months leadtime Commitment we have few but strict rules, lack of compliance might result into graduation postponement

Week 1

Introduction to the course: teaching teams, objectives, rules, exams The relation between Entrepreneurship Innovation & Technology Entrepreneurship Innovation & Technology and Economics: Schumpeter, Merton, and othters

Week 2

Measurement of Innovation , Technology and Entrepreneurship - Major tech trends - Investments in R&D - New companies’ creation - Sources of information First definitions of Entrepreneurship Innovation & Technology Taxonomies

Week 3

Innovation and Technology Definition and Types of innovation Science based innovation and the industrial revolutions The conditions that make innovation possible: Innovation Ecosystems

Week 4

The adoption of innovation - Abernathy & Utterback - Introduction to the S curve and its applications Dominant design for product and process innovation Technological utility, user base and complementary goods Actual Vs Perceived Vs Anticipated Value

Week 5

Failed and successful innovations Timing of introduction Hype-cycle and Evolution Strategic introduction of technological innovations The S curveS and their applications Rogers and Moore and new findings The conditions that make innovation possible: Innovation Ecosystems

Week 6

The entrepreneur: Who, why, what & how ? -    The entrepreneurial continuum - Characteristics of entrepreneurs and do they matter ? -    The entrepreneurial mindset -    The entrepreneurial “career” The McDonalds Case

Week 7

Managers Vs Entrepreneurs - Context - Mindset - Comptences & skills - Tools Effectuation theory Road to market

Week 8

The Business model - What is a business Model - The Business model canvass - Business model 9 internal boxes

Week 9

The Business model - Business model 4 external boxes - models of business models - Business model innovation

Week 10

Case: A bugs’ story Innovation inside companies Main barriers to innovation

Week 11

Managing Innovation Review of methodologies to generate inventions and innovation Open Innovation

Week 12

Corporate entrepreneurship (aka intrapreneurship) Innovation thesis Innovation management Innovation practice