ENTREPRENEURSHIP, INNOVATION AND TECHNOLOGY
Instructional goals
The aim of this course is to provide students with theoretical and applied knowledge on Entrepreneurship Technology and Innovation and their relations
The key learning objectives are:
Investigate the relation among technology, innovation and entrepreneurship
Understand the role technology and entrepreneurship play in the economic system especially with regard to innovation
Learn how innovations are successfully introduced
Learn how innovations are developed within and around organisations
Encourage students to think for themselves without taking theories at face value
Intended learning outcomes
Knowledge and understanding:
A clear understanding of dynamics behind the creation of value.
Understand the interplay between Innovation, Entrepreneurship and Technology
Understand the entrepreneurial approach to value creation
Understand how the introduction of innovations works
Learn how a company is better defined by its business model
Understand the process of innovation generation
Applying knowledge and understanding:
Students should be able to contribute to the development and the deployment of innovation through the form of product/service/process or a new company
Acquire the ability to read the context in which an innovation is taking place
Identify the key drivers of successful innovation introduction
Identify the necessary steps for the creation of a startup/entreprenurial venture
Describe an existing business model and the necessary steps to develop a new one
Illustrate the innovation generation process and its measures
Making judgments:
students will be able tounderstand the context and, using the most appropriate methodologies, to realize given/own objectives
Consider the key elements for the introduction of innovation
Assess the consistency of a business model both for an existing company and a new venture
Evaluate an innovation process and its potential
Communication skills
students will develop communication skills for expressing their ideas and debating them
Learning skills
We aim at capacitating the student to think out of the box and to question the established theories in order to advance knowledge and results. He/she will be curious of further exploring the subject matters well beyond the end of the course
Course Contents
Topics
Defining Entrepreneurship
Relation btw entrepreneurship and innovation
Understanding entrepreneurial opportunities
Relation btw innovation & technology
The entrepreneurial approach
Innovation Ecosystems
Technology trends and impact on business
Business model understanding and strategy
Innovation management
Entrepreneurial product development and go-to-market strategy
Corporate entrepreneurship
Reference Books
Books
Mandatory for non attending students (for attending only those indicated in each week)
Economics of Industrial Innovation, by Chris Freeman. Chapters 2, 6 & 7
Strategic management of Technological Innovation, by Melissa A. Schilling. Chapters 2, 3, 4 & 5
Business Model Generation, by A Osterwalder, Y Pigneur
Entrepreneurship – The practice and mindset, H. Neck, C Neck, and E. Murray.
Recommended (to all)
The innovators dilemma, by C. M. Chriestensn
The startup owner’s manual, by S Blank
Open Innovation, by H. Chesbrough
The corporate startup, by T Viki, D Toma, E Gons
Articles (on top of those indicated in each week)
The Ambidextrous Organization, by C A O’Reilly III and M L Tushman, HBR April 2004
Don’t analyze – Act, by by L A Schlesinger, C F Kiefer, and B Brown, HBR March 2012
Teaching Methods
The course is based largely on a flipped classroom approach encouraging students to search and to critically review existing knowledge, and at the same time to apply generated learnings.
We will use games, class discussions, case studies, videos, individual and team project works, expert presentations.
The discussions are going to be the result of the reactions of the students to the inputs provided by the convenor, the materials or the guest speakers.
This means that for each session, students are expected to:
1. Before each session, study the material suggested/prepare;
2. During the session, actively discuss other students’ presentations and papers.
Attendance
Since this course will grow session by session, attendance at each session is important. At the beginning of the course the students will be asked to answer to a survey in order to specify whether they will be attendant or non-attendant. Those students who are unable to attend the course will have a different exam evaluation.
Laptop and Mobile Phone Policy
- Laptops are allowed for notetaking/fact checking
- Mobiles should be down unless instructed otherwise by the convenor.
Assessment Method
For attending students the evaluation will happen throughout the entire course as well as with a final exam.
The class will be divided in groups of 5-6 people each that will need to work on an a project (rules of which will be shared shortly) and case discussions. The group work will account for 40% of the total evaluation
The final exam will consists of a written test made of 12 multiple answers questions and 1 open question, and will account for 60% of the total evaluation
Non attending students will have a difor attending students the evaluation will happen throughout the entire course as welferent written test based ferent written test based Originality of the idea
Masterion the recommended books readings, since they would have not been exposed to the discussions and concept development in the class
Failing to reach the minimum grade in any of the to parts will require retaking the insufficient one.
Attending students might receive up to 2 etra points because of an active participation that will need to be confirmed by an email to the teaching team at the end of each week
Thesis assignment criteria
Originality of the idea
Mastering of The English Language
Time: minimum 3 months leadtime
Commitment we have few but strict rules, lack of compliance might result into graduation postponement
Week 1
Introduction to the course: teaching teams, objectives, rules, exams
The relation between Entrepreneurship Innovation & Technology
Entrepreneurship Innovation & Technology and Economics: Schumpeter, Merton, and othters
Week 2
Measurement of Innovation , Technology and Entrepreneurship
- Major tech trends
- Investments in R&D
- New companies’ creation
- Sources of information
First definitions of Entrepreneurship Innovation & Technology
Taxonomies
Week 3
Innovation and Technology
Definition and Types of innovation
Science based innovation and the industrial revolutions
The conditions that make innovation possible: Innovation Ecosystems
Week 4
The adoption of innovation
- Abernathy & Utterback
- Introduction to the S curve and its applications
Dominant design for product and process innovation
Technological utility, user base and complementary goods
Actual Vs Perceived Vs Anticipated Value
Week 5
Failed and successful innovations
Timing of introduction
Hype-cycle and Evolution
Strategic introduction of technological innovations
The S curveS and their applications
Rogers and Moore and new findings
The conditions that make innovation possible: Innovation Ecosystems
Week 6
The entrepreneur: Who, why, what & how ?
- The entrepreneurial continuum
- Characteristics of entrepreneurs and do they matter ?
- The entrepreneurial mindset
- The entrepreneurial “career”
The McDonalds Case
Week 7
Managers Vs Entrepreneurs
- Context
- Mindset
- Comptences & skills
- Tools
Effectuation theory
Road to market
Week 8
The Business model
- What is a business Model
- The Business model canvass
- Business model 9 internal boxes
Week 9
The Business model
- Business model 4 external boxes
- models of business models
- Business model innovation
Week 10
Case: A bugs’ story
Innovation inside companies
Main barriers to innovation
Week 11
Managing Innovation
Review of methodologies to generate inventions and innovation
Open Innovation
Week 12
Corporate entrepreneurship (aka intrapreneurship)
Innovation thesis
Innovation management
Innovation practice