Luxury and Beauty: the essence of conscious consumption

Event organized as part of PRIN
Location:
Mario Arcelli Lecture Hall, Luiss Campus, Viale Pola 12, Rome
Date:
-
Language:
Italian
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Event organized as part of PRIN.

2:30 PM Registration and Welcome

2:45 PM Made in Italy and Sustainability: A Multidisciplinary Project
Matteo De Angelis, Advisor to the Rector for Marketing, Orientation, and Student Recruitment, Luiss Guido Carli University
Cesare Amatulli, Professor of Marketing, University of Bari and Luiss Guido Carli University

3:15 PM: Presentation of the book Aesthetics & Sustainable Luxury Consumption. Insights from Behavioral Research, Consumer Neuroscience, and Case Studies
Authors
: Alba D'Aniello and
Ana Martinez Levy
Cesare Amatulli,
Matteo De Angelis,
Rumen Pozharliev

4:00 PM Luxury Between Tradition and the Future: Aesthetics, Innovation, and Sustainability
Ilaria Bonacossa, Director of the Palazzo Ducale in Genoa
Eleonora Rizzuto, Chief Sustainability & Due Diligence Officer, Bulgari
Giuseppe Santoni, CEO of Santoni

Moderated by
Flavia Giacobbe, Director of Formiche

4:45 PM Q&A

 

Registration

Funded by the European Union – Next Generation EU, Mission 4 Component 1, Cineca code 2022YJ9SWX, CUP I53D23003480008