Toward Smart Media Centers
An event organized by the Luiss Research Center on Technology and Market Behavior X.ITE - Insight Technology Enhanced and Digital Angels, with the sponsorship of Anitec-Assinform and IAB Italia.
The event offers a platform for academia, institutions, and companies to discuss the new organizational and technological models that are reshaping the media center market.
The meeting will feature a presentation of the research findings from Luiss X.ITE, which delve deeply into the ongoing transformations in the sector, with a particular focus on the role of artificial intelligence, the quality of attention, and new trends in advertising investment.
During the conference, Digital Angels will introduce DAs Media, a new media center designed to combine strategy, data, and technology into a model that turns attention into measurable growth.
10:30 a.m. Welcome
11:00 a.m. Introductory greetings
Michele Costabile, Director, Luiss-X.ITE Research Center
Research presentation by
Marco Francesco Mazzù, Director of the Knowledge Transfer Unit, Luiss-X.ITE Research Center
Talk by
Piermario Tedeschi, Managing Director, Digital Angels
Roundtable discussion with
Diego Ciulli, Head of Government Affairs and Public Policy, Google Italy
Donatello Guarino, Head of Operations, Digital Angels
Letizia Pizzi, General Manager, Anitec-Assinform
Costanza Barbara Tarola, Marketing and TIMVISION Director, TIM
Assunta Timpone, Media Director, L’Oréal
Marco Vitale, Sales Director for Media Centers and Agencies, Il Sole 24 Ore
Conclusions by
Alessandra De Marco, Director of the Office for Institutional Information and Communication, Department for Information and Publishing, Presidency of the Council of Ministers
Moderator:
Fulvio Di Giangiacomo, Strategy Director, Digital Angels