AS Luiss and BMW Italia team up for cycling

The Associazione Sportiva Luiss has announced a new partnership with BMW Italia, a leading company in the automotive sector, which will be the Official Partner of AS Luiss and the Main Sponsor of the Cycling Section.

The company has decided to support the team, led by Technical Director Luigi Bielli, which this year welcomed a new sponsor: top athlete Letizia Paternoster. A star of Italian and international cycling who, in 2019 alone, amassed six gold medals across World Cups and European Championships, Letizia began her academic journey at Luiss in September, enrolling in the Faculty of Political Science. This is made possible through the Luiss Sport Academy program, which allows student-athletes to balance their education with their sporting pursuits.

BMW Italia and AS Luiss share a commitment to safety, dynamism, innovation, and athletic performance—values that have always defined both organizations. This places them within a landscape of excellence, one that shines through even in times of uncertainty like these.

Luigi Abete, President of AS Luiss, expressed his satisfaction, seeing this partnership as a fresh boost for the sport-study combination, building on the path Luiss University has forged to date. He views it as a new opportunity to elevate and share the values embodied in the sporting spirit of AS Luiss and BMW, and hopes for a long and fruitful collaboration.

Federico Izzo, BMW Marketing Director for Italy: “The partnership with AS Luiss is part of a series of initiatives where BMW, as a company always looking to the future, is committed to numerous projects related to the university world, with a strong focus on the skills and talent that young people can express.”

Renato Di Rocco, President of FCI: “I'm delighted to hear about the new partnership between two organizations that are absolute leaders in their fields, which confirms the program's leadership. We are confident that having a top athlete like Letizia will not only uphold but also expand upon the core values of the agreements. These values include sacrifice, commitment, outstanding performance in both academics and sports, respect for the environment, and serving as an ambassador for green mobility and regional promotion. These are values that cycling and the bicycle embody and guarantee in their purest form.”

Letizia Paternoster, Luiss Top Athlete in Cycling: “I'm proud to be part of the AS Luiss family, which once again shows its careful selection of partners. I'm delighted with the news of this new partnership with BMW, which I'm sure will bring fresh and even stronger motivation to keep improving, both in sports and in studies.”