MANAGEMENT OF SMALL AND MEDIUM ENTERPRISES

Fabio Corsico

Instructional goals

This course introduces students to the basic concepts and to the uniqueness of family firms. Its primary purpose is to allow students to understand the real opportunities for growth and development of small and medium-sized family firms.The course formative objectives are:understanding opportunities and criticalities related to the family businessesapplying both logic and judgement in analyzing situations working on problem based learning to understand more in depth the concepts detailed during classes.

Prerequisites

Students are expected to have knowledge in fundamentals of strategy management.

Intended learning outcomes

Acquisition of transversal knowledge regarding the management of family businesses. Ability to evaluate the distinctive characteristics of family businesses. Ability to use the main tools for analyzing resources and skills and the competitive environment. Ability to interact with others during lessons and during workgroups.

Course Contents

The course attempts to grant participants with the economic tools and basic concepts related to understanding the main managerial and organizational themes in terms of structure and processes of a family

Reference Books

The book adopted is the following: The Handbook of Family Business Edited by Fabio Corsico with Chiara Acciarini and Enzo Peruffo. Furthermore, the slides presented during the course are published on the Moodle platform

Teaching Methods

Class-work: 20%Team works with a final presentation: 40%Problem-based learning: 40%

Assessment Method

The final grade (attending) consists of:Team works with a final presentation: 30% + Oral examination: 70%The final grade (for non-attending) consists of an oral examination.

Thesis assignment criteria

No merit criterion is required for thesis assignment (mean, 'grades, language skills, etc.). The only criterion followed is the assignments chronology. A proposal must be presented in order to indicate the central idea and the topic that will be addressed in the thesis. Students have to provide a two or three pages word document, including bibliography, which describe in summary: - Reference literature: generical sources (e.g. Google), industrial sources (e.g. Il sole 24 ore, The economist, Il mondo) and related scientific literature ((http://www.luiss.it/biblioteca/banche_dati / index. php). - the research question. It’s a question of one or two lines that exactly identifies the problem that the thesis aims to solve. - Students have to argument the importance and the need to give a scientific answer to identified question, in order to exclude irrelevant unanswered questions. The research question can be considered significant from the theoretical point of view (since defines a logical step missing in the understanding of some processes) or from an empirical one (as it seeks to describe a phenomenon not fully understood), or by both. – Methodology to be followed: Case studies, interviews, data collection through questionnaires

Week 1

Topic 1 – Introduction to Family BusinessPresentation of the Course; Overview and Family Business Strategies; Opportunities and criticalities of Family Business; Drivers for success

Week 2

Topic 2 – Governance of Family BusinessThe various models of a Family Business Governance; Most important instruments: trust, family pact, trustee mandate and testament; The role of non-family managers; The role of boards of directors and of independent board members; Relationship with Stakeholders; Case Study

Week 3

Topic 3 – Succession Planning; Management of Succession Planning; Main Processes of Succession Planning; Opportunities and challenges; Decision Making; Case Study

Week 4

Topic 4 – Communication in Family BusinessStrategic Communication; Internal and external communication; Brand awareness; The business value transmission

Week 5

Topic 5 – Finance for growth; Financial structure of family business; Differences between business and family asset; Strategy and models Benchmark; Mergers and acquisitions; The main financial instruments; The role of private equity in the financial circle; Case Study

Week 6

Topic 6 – The Role of the Family ManagerManagerial Aspects; Key Competences; how to select the right manager; Family Business Continuity

Week 7

Topic 7 – Social Impact of Family Business; Corporate Social Responsibility; Social Impact Strategy; The Role of foundation

Week 8

external speaker TBD

Week 9

External Speaker TDB

Week 10

external Speaker TDB

Week 11

External Speaker TDB

Week 12

External Speaker TDB