SPORT BUSINESS ECONOMICS
Instructional goals
Students will study the phenomenon of the sports industry, developing both quantitative and qualitive analysis skills, with a particular focus on resources and roles in the industry.
In this way the student will have the opportunity to apply the knowledge acquired during the training course.
Intended learning outcomes
Knowledge and understanding: The student - by participating in the lectures and practical activities of the course - will. acquire advanced knowledge in the interpretation, analysis and coding of the economic phenomena generated by the "sport" sector. The acquisition of such knowledge will be ascertained through a final oral test.
Applying knowledge and understanding: The student - acquiring the correct tools and method - will be able to detect and evaluate (in business, accounting and financial terms) the economic cases analyzed from both a no profit and a profit perspective. The presence of online content in the digital platform of the course and the carrying out of practical exercises will make it possible to verify in real time the skills acquired by the students.
Making judgements: The student, using the methodologies acquired during the course, will have acquired problem analysis skills and the ability to identify the information necessary for their solution. The student will be able to orientate himself and manage the complexity of the business systems of sports organizations. The student will develop the ability to make independent judgments, even in the absence of complete information. Specifically, critical thinking, problem solving, self-management, teamwork, relationship and communication skills will be adequately developed, which enhance and make the disciplinary skills more usable.
Communication skills: At the end of the course the student will be able to use the business and technical vocabulary of Sport Business Management, addressing the legal issues at hand with terminological accuracy. Through the various activities that will take place during the course – lessons with discussion, operation lab, workshops – the student will be able to put these communication skills into practice in various contexts, by adapting the specific sport terms used to the interlocutor in the specific case, thus gaining advanced rhetorical skills necessary for his/her professional career .
Learning skills: The technical-economic knowledge acquired during the course will allow the student to autonomously understand and interpret Sport Business Management’s techniques and adapt them to the specific reference context. The student will develop a solid knowledge of the fundamental aspects of the subject that will allow him to continue to deepen the topics addressed independently and to undertake the various post-graduate professional training courses; considering that the information acquired on sports companies will constitute a comparable and exportable model in other economic sectors.
Course Contents
Introduction to business economics of sport industry: the client needs, environment, system, sustainability;
International and National Regulatory bodies (IOC, Coni, Federations);
The sport related industry: goods, services and sport facilities;
The sport industry: profit and non-profit organizations; Italian amateur sports associations, (ASD), amateur sports clubs (SSD), professional sports clubs (SSP);
Organization and management of the sporting event;
Roles and duties in sports business;
The sports job;
Principles of accounting and finance;
Models of accountability and taxation in sports business;
The economics of illegal behavior in sport;
Creating economic value and evaluation in sporting business performance;
ESG issue in sport;
Reference Books
Teaching materials provided by the teachers;
National Accounting principles - OIC;
Recommendation of FIGC, last edition;
Civil code and sector regulations.
Teaching Methods
Lectures; Individual and group work; Case studies; project work; visits in sport organizations.
Assessment Method
The student will be evaluated on the basis of the individual scores achieved on:
a) Attending students:
Other activities (ex: participation in class, seminars, project work, word cloud etc.; case studies individual or group): 30% on final vote. Through which to understand students' independence of judgment other skills useful for achieving the training objective and the autonomy of judgment.
Final oral exam (individual): 70% on final vote.
The final test will be structured as follows:
short quick test with multiple choice questions, to be taken on the same day as the exam for access to the oral exam;
oral exam on the topics indicated during the course.
b) Non attending students or who refused the vote on “other activities”:
extended quick test with multiple choice questions, to be taken on the same day as the exam for access to the oral exam;
Final oral exam (individual) over the entire program: 100% on final vote.
In the final test, knowledge of the theoretical notions of teaching Sports Business Economics will be assessed, along with their application in practical cases, demonstrating that they have achieved the study method and learning ability necessary to continue the in-depth study of the subject even independently.
The failure to achieve at least the score of 18/30 will result in failure to pass the exam.
The demonstration of an excellent level of preparation in all phases of learning assessment involves the attribution of a score of 30/30 cum laude.
Thesis assignment criteria
The topic of final examination will be assigned following a meeting with the lecturer in which the student will indicate 2 of his/her preferences, from which the topic will be chosen.
Week 1
Introduction to the course. Needs analysis. The system of the sports industry: origins, context, features, sustainability. Regulatory boards and the sports industry.
The Sports Industry. From the single athlete to the sports association.
Week 2
The subjects of the sports system: regulatory subjects; sports producers; sports manufacturers; consumers (practitioners and spectators).
Sports regulatory bodies: IOC and international federations
The national regulatory bodies: CONI, the national federations and the other Italian sports bodies.
Week 3
Producers for sport: related industries; goods and services.
Sponsorships; stable and temporary induced; sports tourism.
The sports facility: characteristics; induced by implementation and management; multifunctionality.
Week 4
Sports related industries and demand/supply correlation.
Introduction to sports producers: definition and configuration;
The organization of a sports company
Week 5
Entry into the sports system: affiliation and membership. Sports work (notes).
Introduction to non-profit: Associations and the Third Sector.
Non-profit sport and reference community; impatto sociale.
Institutional and commercial activity: the contribution price
Week 6
Italian amateur Sports Associations (ASD): organization; preparation of the statement: accrual and cash principles. Budget and reporting schemes.
Amateur sports clubs (SSD): distinctive elements and management profiles.
Week 7
Notes on taxation applied to non-profit sport
Introduction to for-profit sport. Sports practice and entertainment: new forms of consumption.
Week 8
Sport for profit: the lucrative dimension; professionalization of sport; the competition.
The competitive paradox. Competition and sporting spectacle. Non-predictability and non-repeatability of sporting results.
Competitive balancing: methods of protecting unpredictability.
Week 9
The sporting event: classifications; “the sports event golden rule”; the stakeholders.
The competitive assignment of a major event: the phases.
Sport for profit: business models.
Week 10
Sport for profit: the concept of professionalism in sport.
Sports professionalism in Italy.
Corporate governance profiles: introduction; governance and ESG.
The profit model: corporate governance and football clubs.
Week 11
The characteristics of the management cycle of a sports company.
Focus - Football: sources and typical employment (matchday, broadcast; commercial; capital gains; sport facilities, fan engagement; rights to sports performances, youth academy costs, sports work, management of sports facilities).
Week 12
Focus - Formula 1: sources and employment in motor sports.
Financial Fair Play: economic sustainability and competitive balance
Sports offenses and gender issues.