CORPORATE STRATEGY
Instructional goals
Course objectives are:
a) to ensure theoretical and conceptual ground,
b) to formulate and implement corporate-level strategies,
c) to enhance the understanding of critical success factors of external growth operations,
d) to offer a complete framework for strategic analysis that regards optimization considerations in portfolio management by multinational multibusiness firms,
e) provide practical skills and hands-on experience in business management (business game simulation).
Intended learning outcomes
Acquisition of transversal knowledge about main corporate-level strategies.
Ability to use main tools for analyzing resources and competences as well as the competitive environment.
Ability to interact with others during the business game and ability to discuss case studies during lessons.
Course Contents
The concept of Strategy. Megatrends. Industry, resources and competitive advantage. Vertical integration and the scope of the firm. Global strategy and the multinational corporation. Diversification strategy. Global strategy and the multinational corporation. Implementing Corporate Strategy: managing the Multibusiness firm. Corporate governance. Corporate Social Responsibility and ESG.
Reference Books
Robert M. Grant. Contemporary Strategy Analysis: Text and Cases Edition, 11th Edition, 2021. Wiley
Supplementary material announced during the course.
Teaching Methods
- Frontal teaching
- Case discussions
- Individual exercises
- Team work on business simulation game
- Team work on a research project
- Discussion with guest speakers
Assessment Method
The final grade for attendees consists of:
1) Final written exam, 60 minutes (30%)
2) 2 individual assignments (25%).
3) Business Game simulation; groupwork assessment (20%).
4) Enquiry Based project; groupwork assessment (25%).
The grade of the BSG is valid for the entire academic year and, once refused, the exam will be taken in non-attending mode.
The final grade for non-attendees consists of:
1) Final written exam, 90 minutes (100%).
Thesis assignment criteria
No merit criterion is required for thesis assignment (mean, 'grades, language skills, etc.). The only criterion followed is the assignments chronology. A written proposal must be sent to state the main topic and its relevance. Students have to provide a two or three pages word document, including bibliography, which describe in summary:
- Reference literature: generical sources (e.g. Google), industrial sources (e.g. Il sole 24 ore, The economist, Il mondo) and related scientific literature (http://www.luiss.it/biblioteca/banche_dati / index. php).
- The research question that exactly identifies the problem that the thesis aims to solve. Students have to argument the importance and the need to give a scientific answer to identified question. The research question can be considered significant from the theoretical point of view (since defines a logical step missing in the understanding of some processes) or from an empirical one (as it seeks to describe a phenomenon not fully understood), or by both.
- Methodology to be followed: Case studies, interviews, data collection through questionnaires or through pre-compiled databases.
Week 1 Contenuto sessioni on line e on campus
Course overview. Presentation of the Enquiry-Based Project and Business game presentation.
The concept of strategy. Corporate Strategy fundamentals. Megatrends.
Ch. 1, 2, 14.
Week 2 Contenuto sessioni on line e on campus
Industry. Competitive analysis.
Ch. 3, 4.
Week 3 Contenuto sessioni on line e on campus
Resources and capabilities. Strategy implementation. Strategic change. Sustainable competitive advantage.
Ch. 5, 7, 8.
Week 4 Contenuto sessioni on line e on campus
Vertical integration and the scope of the Firm.
Ch. 10.
Week 5 Contenuto sessioni on line e on campus
Diversification strategy.
Ch. 12.
Week 6 Contenuto sessioni on line e on campus
Global Strategy and the Multinational Corporation.
Ch. 11.
Week 7 Contenuto sessioni on line e on campus
Institutions, culture and ethics. The role of institutions in the company growth strategy. Institutional and neo-institutional theory. Institutional entrepreneurship.
Supplementary material.
Week 8 Contenuto sessioni on line e on campus
External growth strategies. Greenfield, Brownfield, Mergers & Acquisitions. Collaboration strategies. Alternatives to vertical integration, long-term contracts, alliances & networks.
Ch. 13, supplementary material.
Week 9 Contenuto sessioni on line e on campus
Corporate Governance and management. Agency theory. Internal and
external governance mechanisms. Governance mechanisms in different institutional contexts. Managing the Multibusiness Firm. Corporate restructuring. Divestment strategy and value creation.
Ch. 13, supplementary material.
Week 10 Contenuto sessioni on line e on campus
Corporate Social Responsibility and ESG Sustainability impact on the firm competitive advantage.
Ch. 2, supplementary material.
Week 11 Contenuto sessioni on line e on campus
Digital transformation. Innovation. Business model innovation. Technology strategy and management of innovation.
Ch. 9, 4 and supplementary material.
Week 12 Contenuto sessioni on line e on campus
Wrap-up. Discussion of the business game. Presentations of the Enquiry-Based Project.