INTEGRATED MARKETING COMMUNICATION

INTEGRATED MARKETING COMMUNICATION

Paolo Peverini, Stella Romagnoli
Paolo Peverini
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Stella Romagnoli
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Course code:
MRK18
General discipline (SSD):
SECS-P/08
Course year:
1
Semester:
Secondo Semestre
Partition of students:
B
Credits:
6
Teaching language:
Italian
Total lesson hours:
48
Academic year:
2025/2026
Description
Extended program and reference teaching materials

Instructional goals

Intended learning outcomes

Course Contents

Reference Books

Teaching Methods

Lectures, case studies, exercises, project work.

Assessment Method

Thesis assignment criteria

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

Week 8

Week 9

Week 10

Week 11

Week 12