Instructional goals
The course aims to provide students with a wide knowledge of tourism management in an international business context
The students will discuss the latest developments, news and challenges in the tourism Industry and try to provide realistic solutions to the industry.
The students will also be exposed to the issues of sustainability and destination management to understand how to develop offers based on the combination of the different actors that compose the tourism sector.
Prerequisites
Principles of business strategy and marketing
Intended learning outcomes
Students completing this course will have achieved the following objectives:
- Understanding the complexity of tourism industry and its main challenges
- Identifying the main KPIs and propose solutions to attract tourists in an international context
- Understanding the issue of sustainability in tourism
- Developing a destination-based perspective in the design of tourism strategies
Course Contents
The content is divided into two parts:
In the first half of the course, students will learn about industry dynamics and key players with a major focus on hospitality firms, business models, innovation and on the latest challenges in the industry.
The second half is focused on sustainable tourism and on how to manage the destination and its stakeholders to attract tourist demand while creating value for the community
Reference Books
Academic papers, slides, and business cases provided by the teacher
Teaching Methods
The course will combine lectures and seminars, in which dialogue between the teacher and the students will be necessary.
Students’ attendance and active participation is extremely important and will be valued by the teacher
Assessment Method
Team works: 50%
Class participation: 20%
Final test: 30%
Thesis assignment criteria
Pass the exam with a minimum evaluation of 27/30
Week 1 Contenuto sessioni on line e on campus
Lesson 1: introduction
Lesson 2: key concepts in tourism: tourists, business and destinations
Week 2 Contenuto sessioni on line e on campus
Lesson 1:
tourist behavior, expectations and needs
Lesson 2:
cultural tourism and events
Week 3 Contenuto sessioni on line e on campus
Lesson 1:
developing tourist product (teamwork #1)
Lesson 2:
Tourism industry:
the structure of the industry: providers and intermediaries
Week 4 Contenuto sessioni on line e on campus
Lesson 1:
Tourism industry:
travels and OTAs
Lesson 2:
Tourism industry:
hospitality business
Week 5 Contenuto sessioni on line e on campus
Lesson 1:
Tourism industry: challenges and business model innovation (business case #1)
Lesson 2:
Business models and innovation in tourism industry
Week 6 Contenuto sessioni on line e on campus
Lesson 1: project work
Lesson 2: project work
Week 7 Contenuto sessioni on line e on campus
Lesson 1:
sustainable tourism
Lesson 2:
corporate sustainability in tourism (business case #2)
Week 8 Contenuto sessioni on line e on campus
Lesson 1:
Sustainability in hospitality industry (seminar)
Lesson 2:
Dealing with overtourism
Week 9 Contenuto sessioni on line e on campus
Lesson 1: destination management 1
Lesson 2: destination management (teamwork #2)
Week 10 Contenuto sessioni on line e on campus
Lesson 1:
destination management and stakeholder engagement (business case #3)
Lesson 2: DMO and destination branding
Week 11 Contenuto sessioni on line e on campus
Lesson 1:destination management strategic plans
Lesson 2: destination management 2
Week 12 Contenuto sessioni on line e on campus
Lesson 1: project work
Lesson 2: project work