BUSINESS STRATEGY

BUSINESS STRATEGY

Paolo Boccardelli

Instructional goals

Course objectives are: a) provide theoretical and conceptual instrumentation required for the understanding and the definition of the corporate strategies adopted by the firms, b) describe the critical success factors of external growth operations (M & A and alliances) and divestment, c) provide complete framework of analysis that takes into account the optimization choices in portfolio management implemented by multibusiness firms and their strategic and financial reflections, d) active participation in business game simulation.

Intended learning outcomes

Acquisition of transversal knowledge about the main growth strategies. Ability to financially evaluate corporate strategies. Ability to use the main tools for analyzing resources and competences as well as the competitive environment. Ability to interact with others during the business game and ability to discuss case studies during lessons.

Course Contents

Corporate Strategy fundamentals. Back to basics: Industry, Resources and competences, Managerial Innovation. Institutions based rents and Corporate Social Responsibility. Diversification strategy. Diversified company management: horizontal strategies and interrelations. Portfolio Matrix Vertical integration. Collaboration strategy: Build or Borrow? Firm restructuring and divestment strategies. The executive compensation. Corporate Governance impact. The economic dimension of the corporate strategy. Coporate strategy evaluation. Exercises Business Presentations Business Case Simulation

Reference Books

Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per la crescita, HOEPLI and materials provided by the lecturer and published on Moodle

Teaching Methods

Frontal teaching - individual exercises - Team works on business case simulation – Research project - Managers Participation

Assessment Method

The final grade for attendees consists of: 1) Final written exam, 60 minutes (50%) 2) Individual assignment (15%) 3) Business Game in team (20%) 4) Enquiry Based project in team (15%). The grade of the BSG is valid for the entire academic year and, once refused, the exam will be taken in non-attending mode. The final grade for non-attendees consists of: 1) Final written exam, 90 minutes (100%)

Thesis assignment criteria

No merit criterion is required for thesis assignment (mean, 'grades, language skills, etc.). The only criterion followed is the assignments chronology. A proposal must be presented in order to indicate the central idea and the topic that will be addressed in the thesis. Students have to provide a two or three pages word document, including bibliography, which describe in summary: - Reference literature: generical sources (e.g. Google), industrial sources (e.g. Il sole 24 ore, The economist, Il mondo) and related scientific literature ((http://www.luiss.it/biblioteca/banche_dati / index. php). - the research question. It’s a question of one or two lines that exactly identifies the problem that the thesis aims to solve. - Students have to argument the importance and the need to give a scientific answer to identified question, to exclude irrelevant unanswered questions. The research question can be considered significant from the theoretical point of view (since defines a logical step missing in the understanding of some processes) or from an empirical one (as it seeks to describe a phenomenon not fully understood), or by both. - Methodology to be followed: Case studies, interviews, data collection through questionnaires or through pre-compiled databases

Does the syllabus cover sustainability topics?

The course deals with sustainability issues and, in detail, the growth strategies that companies implement with the aim of being aligned with the Sustainable Development Goals. Case studies on the topic will be treated and discussed in class

Week 1 Contenuto sessioni on line e on campus

Entry Test Corporate Strategy fundamentals. Vertical, horizontal and portfolio firm boundaries. Corporate strategy pillars Industry, Resources and Managerial Innovation. From industry to business ecosystem. Value creation and business models innovation. Megatrends. Chap. 1 and 2 - Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per la crescita, HOEPLI Teaching Materials provided by the lecturer

Week 2 Contenuto sessioni on line e on campus

Institution-based rents and normative arbitration strategy. The role of institutions in the company growth strategy. the institutional and neoinstitutional theory. The institution-based view. Influence-based rents generation. The Institutional Entrepreneur. Corporate social responsibility. Sustainability conceptual framework. Sustainability impact on the firm competitive advantage. Chap. 3 e 4 - Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per la crescita, HOEPLI Teaching materials provided by the lecturer

Week 3 Contenuto sessioni on line e on campus

Growth Strategy: Diversification. Different typologies of diversification: Conglomerated Vs correlated: Reasons for diversification. Diversification limitations. Performance - diversification relationship: linear, curvilinear and inverted-U shaped models. When and how to diversify. Exercises through business case analysis. Chap. 5 - Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per la crescita, HOEPLI Teaching materials provided by the lecturer

Week 4 Contenuto sessioni on line e on campus

Horizontal strategies and interdipendencies. The concept of sinergy. Interrelations: tangible, intangible and with competitors. Sharing and costs. Horizontal strategies and organizational coordination mechanisms. Chap. 8 - Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per la crescita, HOEPLI Teaching materials provided by the lecturer

Week 5 Contenuto sessioni on line e on campus

Portfolio matrix. Boston Consulting Group (BCG) Matrix. GE-McKinsey Matrix. Arthur D.Little Matrix Shell Matrix Marakon Matrix. Practical Exercises on Matrix structuring Chap. 13 - Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per la crescita, HOEPLI Teaching Materials provided by the lecturer

Week 6 Contenuto sessioni on line e on campus

Growth strategies: vertical integration strategic management. Vertical integration implementation. Theoretical approches to vertical integration. Vertical integration and disintegration advanced typologies(off-shoring e reshoring). How to choose between make or buy: the economic criterion. Business Case analysis. Chap. 6, 12 - Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per la crescita, HOEPLI Teaching materials provided by the lecturer.

Week 7 Contenuto sessioni on line e on campus

The new leadership model.Teaching materials provided by the lecturer.

Week 8 Contenuto sessioni on line e on campus

Business Presentation. Collaboration strategies. Agreement reasons and modalities in collaboration strategies. Partnership with suppliers. Licensing agreements. Organic Vs External Growth. Build, borrow or buy. Mergers and Acquisitions. Chap. 12 - Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per la crescita, HOEPLI Teaching material provided by the lecturer.

Week 9 Contenuto sessioni on line e on campus

Corporate restructuring and divestment strategies. Digital Turnaround. Corporate restructuring definition. The divestment strategy. Divestment main modalities. Divestment strategy and value creation. The role played by the corporate governance in the firm strategy. Definition. Agency theory: shareholders, management and board of directors. Internal and external governance mechanisms. Different governance mechanisms in different institutional contexts. Chap. 9 e 14 - Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per la crescita, HOEPLI Teaching material provided by the lecturer.

Week 10 Contenuto sessioni on line e on campus

Business case analysis on divestment strategy. Why and how to divest. The executive compensation in the firm strategy. Corporate governance and executive compensation. From the firm strategy to the compensation policy. Managerial incentivization: available tools and practices. Chap. 15- Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per la crescita, HOEPLI Teaching materials provided by the lecturer

Week 11 Contenuto sessioni on line e on campus

Strategy financial evaluation. The value logic. Strategy evaluation methods: DCF and multipls methods. Real options and financial options. Real options different typologies. Real options business evaluation. Chap. 17 - Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per la crescita, HOEPLI Teaching material provided by the lecturer.

Week 12 Contenuto sessioni on line e on campus

Strategic control and performance measurement. Strategy and control. Different typologies of control. Strategic performance measurement. SPMS. CSF and KPI in the SPMS implementation. Balanced Scorecard and business plan. Chap. 16 - Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per la crescita, HOEPLI Teaching material provided by the lecturer