BUSINESS STRATEGY
Instructional goals
Course objectives are: a) provide theoretical and conceptual
instrumentation required for the understanding and the definition of the
corporate strategies adopted by the firms, b) describe the critical success
factors of external growth operations (M & A and alliances) and
divestment, c) provide complete framework of analysis that takes into
account the optimization choices in portfolio management implemented
by multibusiness firms and their strategic and financial reflections, d)
active participation in business game simulation.
Intended learning outcomes
Acquisition of transversal knowledge about the main growth strategies.
Ability to financially evaluate corporate strategies. Ability to use the main tools for analyzing resources and competences as well as the competitive environment. Ability to interact with others during the business game and ability to discuss case studies during lessons.
Course Contents
Corporate Strategy fundamentals. Back to basics: Industry, Resources
and competences, Managerial Innovation. Institutions based rents and
Corporate Social Responsibility. Diversification strategy. Diversified
company management: horizontal strategies and interrelations. Portfolio
Matrix Vertical integration. Collaboration strategy: Build or Borrow? Firm
restructuring and divestment strategies. The executive compensation.
Corporate Governance impact. The economic dimension of the corporate
strategy. Coporate strategy evaluation. Exercises Business Presentations
Business Case Simulation
Reference Books
Fontana F., Boccardelli P., 2015, Corporate
Strategy, Una prospettiva organizzativa e finanziaria per la crescita,
HOEPLI and materials provided by the lecturer and published on Moodle
Teaching Methods
Frontal teaching - individual exercises - Team works on business case simulation – Research project - Managers Participation
Assessment Method
The final grade for attendees consists of:
1) Final written exam, 60 minutes (50%) 2) Individual assignment (15%) 3) Business Game in team (20%) 4) Enquiry Based project in team (15%).
The grade of the BSG is valid for the entire academic year and, once refused,
the exam will be taken in non-attending mode.
The final grade for non-attendees consists of:
1) Final written exam, 90 minutes (100%)
Thesis assignment criteria
No merit criterion is required for thesis assignment (mean, 'grades,
language skills, etc.). The only criterion followed is the assignments
chronology. A proposal must be presented in order to indicate the central
idea and the topic that will be addressed in the thesis. Students have to
provide a two or three pages word document, including bibliography,
which describe in summary: - Reference literature: generical sources (e.g.
Google), industrial sources (e.g. Il sole 24 ore, The economist, Il mondo)
and related scientific literature
((http://www.luiss.it/biblioteca/banche_dati / index. php). - the research
question. It’s a question of one or two lines that exactly identifies the
problem that the thesis aims to solve. - Students have to argument the
importance and the need to give a scientific answer to identified
question, to exclude irrelevant unanswered questions. The
research question can be considered significant from the theoretical point
of view (since defines a logical step missing in the understanding of some
processes) or from an empirical one (as it seeks to describe a
phenomenon not fully understood), or by both. - Methodology to be
followed: Case studies, interviews, data collection through questionnaires or through pre-compiled databases
Does the syllabus cover sustainability topics?
The course deals with sustainability issues and, in detail, the growth strategies that companies implement with the aim of being aligned with the Sustainable Development Goals. Case studies on the topic will be treated and discussed in class
Week 1 Contenuto sessioni on line e on campus
Entry Test Corporate Strategy fundamentals. Vertical, horizontal and
portfolio firm boundaries. Corporate strategy pillars Industry, Resources
and Managerial Innovation. From industry to business ecosystem. Value
creation and business models innovation. Megatrends. Chap. 1 and 2 -
Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva
organizzativa e finanziaria per la crescita, HOEPLI Teaching Materials
provided by the lecturer
Week 2 Contenuto sessioni on line e on campus
Institution-based rents and normative arbitration strategy. The role of
institutions in the company growth strategy. the institutional and neoinstitutional
theory. The institution-based view. Influence-based rents
generation. The Institutional Entrepreneur. Corporate social
responsibility. Sustainability conceptual framework. Sustainability impact
on the firm competitive advantage. Chap. 3 e 4 - Fontana F., Boccardelli
P., 2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria
per la crescita, HOEPLI Teaching materials provided by the lecturer
Week 3 Contenuto sessioni on line e on campus
Growth Strategy: Diversification. Different typologies of diversification:
Conglomerated Vs correlated: Reasons for diversification. Diversification
limitations. Performance - diversification relationship: linear, curvilinear and inverted-U shaped models. When and how to diversify. Exercises
through business case analysis. Chap. 5 - Fontana F., Boccardelli P.,
2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per
la crescita, HOEPLI Teaching materials provided by the lecturer
Week 4 Contenuto sessioni on line e on campus
Horizontal strategies and interdipendencies. The concept of sinergy.
Interrelations: tangible, intangible and with competitors. Sharing and
costs. Horizontal strategies and organizational coordination mechanisms.
Chap. 8 - Fontana F., Boccardelli P., 2015, Corporate Strategy, Una
prospettiva organizzativa e finanziaria per la crescita, HOEPLI Teaching
materials provided by the lecturer
Week 5 Contenuto sessioni on line e on campus
Portfolio matrix. Boston Consulting Group (BCG) Matrix. GE-McKinsey
Matrix. Arthur D.Little Matrix Shell Matrix Marakon Matrix. Practical
Exercises on Matrix structuring Chap. 13 - Fontana F., Boccardelli P.,
2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per
la crescita, HOEPLI Teaching Materials provided by the lecturer
Week 6 Contenuto sessioni on line e on campus
Growth strategies: vertical integration strategic management. Vertical
integration implementation. Theoretical approches to vertical integration.
Vertical integration and disintegration advanced typologies(off-shoring e
reshoring). How to choose between make or buy: the economic criterion.
Business Case analysis. Chap. 6, 12 - Fontana F., Boccardelli P., 2015,
Corporate Strategy, Una prospettiva organizzativa e finanziaria per la
crescita, HOEPLI Teaching materials provided by the lecturer.
Week 7 Contenuto sessioni on line e on campus
The new leadership model.Teaching materials provided by the lecturer.
Week 8 Contenuto sessioni on line e on campus
Business Presentation. Collaboration strategies. Agreement reasons and
modalities in collaboration strategies. Partnership with suppliers.
Licensing agreements. Organic Vs External Growth. Build, borrow or buy.
Mergers and Acquisitions. Chap. 12 - Fontana F., Boccardelli P., 2015,
Corporate Strategy, Una prospettiva organizzativa e finanziaria per la
crescita, HOEPLI Teaching material provided by the lecturer.
Week 9 Contenuto sessioni on line e on campus
Corporate restructuring and divestment strategies. Digital Turnaround.
Corporate restructuring definition. The divestment strategy. Divestment
main modalities. Divestment strategy and value creation. The role played
by the corporate governance in the firm strategy. Definition. Agency
theory: shareholders, management and board of directors. Internal and
external governance mechanisms. Different governance mechanisms in
different institutional contexts. Chap. 9 e 14 - Fontana F., Boccardelli P.,
2015, Corporate Strategy, Una prospettiva organizzativa e finanziaria per
la crescita, HOEPLI Teaching material provided by the lecturer.
Week 10 Contenuto sessioni on line e on campus
Business case analysis on divestment strategy. Why and how to divest.
The executive compensation in the firm strategy. Corporate governance
and executive compensation. From the firm strategy to the compensation
policy. Managerial incentivization: available tools and practices. Chap. 15-
Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva
organizzativa e finanziaria per la crescita, HOEPLI Teaching materials
provided by the lecturer
Week 11 Contenuto sessioni on line e on campus
Strategy financial evaluation. The value logic. Strategy evaluation
methods: DCF and multipls methods. Real options and financial options.
Real options different typologies. Real options business evaluation. Chap.
17 - Fontana F., Boccardelli P., 2015, Corporate Strategy, Una prospettiva
organizzativa e finanziaria per la crescita, HOEPLI Teaching material
provided by the lecturer.
Week 12 Contenuto sessioni on line e on campus
Strategic control and performance measurement. Strategy and control.
Different typologies of control. Strategic performance measurement.
SPMS. CSF and KPI in the SPMS implementation. Balanced Scorecard and
business plan. Chap. 16 - Fontana F., Boccardelli P., 2015, Corporate
Strategy, Una prospettiva organizzativa e finanziaria per la crescita,
HOEPLI Teaching material provided by the lecturer